Online Shopping
Online shopping data tracks purchase volumes, average order values, and conversion rates across major e-commerce platforms and direct-to-consumer shops. This includes breakdowns by product category, device type, and payment method. Data is collected from behavioral panels observing real transactions across desktop and mobile.
Buy Now Pay Later Usage in German E-Commerce
BNPL Provider Mix Among German Shoppers
BNPL by Product Category in Germany
BNPL Adoption by Age Group in Germany
Heatwave Impact on German Adults' Online Shopping
Heatwave Browsing Shift by Age Group 2026
Cooling Appliance Buyer Rate Up 467% in Heatwave
Heat-Category Purchase Incidence, Summer 2026
Home & Garden: Interest-to-Purchase Gap
Samsung Buyers: No Single Path to Purchase
Browsing Trends vs. Real Spend by Category
Zalando Loses Fashion Wallet Share to Shein
Fashion Cross-Shopping: Who Shops Where Else?
Brand Switching on Amazon.de by Category
Amazon.de Brand-Switch Rate by Quarter
Amazon.de Average Order Value by Age Group — 55+ vs. 25–44 Shoppers in Germany, 2025
Amazon.de Browsing Sessions by Device — 55+ vs. 25–44 Shoppers in Germany, 2024–2025
Amazon.de Category Order Index — 55+ vs. 25–44 Shoppers in Germany, 2024–2025
Amazon Prime Day 2025 vs. 2024 Order Volume Shape in Germany — Four-Day vs. Two-Day Format
Amazon Prime Day 2025 Order Uplift by Category in Germany — Electronics vs. Sports
Amazon Prime Day 2025 Average Basket Value by Category in Germany — Before, During, and After
Amazon Prime Day 2025 Category Mix in Germany — Electronics vs. Home & Kitchen Share Shift
Amazon Prime Day 2025 Basket Value Analysis in Germany — Average Order Value by Period
Amazon Prime Day 2025 Shopping Behaviour in Germany — Daily Order Volume Surge
Temu, Shein & AliExpress Browsing Reach by Age Group in Germany — 2025 to Q1 2026
Confirmed Purchase Volume: Temu, Shein & AliExpress vs Amazon.de in Germany — 2025 to Q1 2026
Asian E-Commerce Session Share in Germany — January 2025 to March 2026
Asian Platforms vs Amazon.de vs German Retailers: Session Share Snapshot in Germany — Q1 2025, Q3 2025, Q1 2026
Amazon.de Order-Rate Lift by YouTube Video Category in Germany — 2025
YouTube Product-Video Influence on Amazon.de Purchases by Age Group in Germany — 2025
YouTube Product-Review Videos and Amazon.de Purchase Conversion in Germany — 2025
Amazon Monthly Spend by Location Segment in Germany — January 2025 to March 2026
Amazon Spend Gap: Rural and Suburban vs. Urban Germany — January 2025 to March 2026
Klarna Payment Share in German Online Shopping — 2024 H1 to 2026 H1
Wero Payment Reach Among German Online Users — 2024 to Early 2026
Amazon.de Daily Order Intensity During Promo Windows in Germany — 2025–Q1 2026
Amazon.de Spring Sale Median Order Value by Category in Germany — Spring Sale 2025 vs. 2026
Fast Fashion Purchases Among Climate-Concerned Shoppers in Germany — Q1 2026
Amazon.de Repeat-Purchase Rate by Age Group and Category — Germany 2025
Median Time to Second Amazon.de Order by Category — Germany 2025
Amazon.de Repeat-Purchase Rate by Product Category — Germany 2025
Amazon Subscribe & Save vs. Non-Subscriber Repeat-Purchase Rate by Category — Germany 2025
Amazon.de Order Frequency Trend — Active Shoppers — Germany — 2020–2025
Amazon.de Shopper Segmentation by Order Frequency — Active Shoppers — Germany — 2025
Amazon.de Order Frequency Median — Active Shoppers — Germany — 2025
Amazon.de Order Seasonality Index — Monthly — Germany — 2025