Segments from real behavior. Not self-reporting.
We build audiences from what people actually do: buy, search, watch, switch. Weighted to the German census. And best of all: you can interview every segment directly.
Segments you can not only describe, but call.
From behavior to answers. And back.
Find segments in behavior
Purchase rhythms, brand loyalty, media use, price sensitivity: segments emerge from patterns in real data, not typology questionnaires.
Make segments talk
Every segment is researchable: AI interviews and quant studies show how groups that differ in behavior actually think.
Track segments over time
Are your core segments growing? Drifting away? The panel shows movement between segments, month by month.
Which segments drive our growth, and how do they differ in media behavior?
Behavioral segmentation
Clusters from purchases, searches and media use, linked per person.
Researchable segments
Interview any segment directly, qual and quant.
Census weighting
Segment sizes projected to the German population.
Segment tracking
Movement between segments over time, in the same panel.
behavioral features per person, computed from real data, not asked.
platforms linked per person, segments consistent across channels.
population weights make segments projectable.
Ask your first question today.
Ask who your customers really are. Segments cut from behavior, and every one of them can still be asked a question.
Book a demo