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Promotion sensitivity · categories

Which categories react most to price promotions?

Supplements41%
Hair care33%
Cleaning26%
Baby food12%

Basket uplift in promo weeks · real purchases · 12 months · n = 2,480 households

Behavior-recruited samples

Category buyers, churners, switchers: qualified by data, not claims.

Methods you know

MaxDiff, monadic, conjoint, pricing: properly executed, fast in the field.

Census weighting

Projectable results for Germany, not just panel averages.

Behavior as control group

Answers can be checked against real behavior: does someone say “never buy it” and buy it anyway?

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25,000+people in the panel, verified through connected accounts
11B+behavioral data points across 12 platforms
100%opt-in: every share is a conscious, paid decision
GDPRnative & EU-hosted. Never used to train open models.

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