Consumption data covers how people shop, what they buy, and where transactions take place. This includes online shopping volumes broken down by retailer and product category, as well as foot traffic patterns in physical retail locations. As social platforms increasingly function as purchase channels, we also track conversion rates and order volumes originating from social commerce flows. All data is sourced from behavioral panels that observe real spending decisions across both digital and offline touchpoints, giving a complete picture of how consumer purchasing behavior is shifting over time.
Order values and conversion rates across online stores.
Performance by retail segment: electronics, fashion, groceries.
Foot traffic and visit patterns in physical stores.
Purchases via TikTok, Instagram, and other social channels.
