Decide assortment and price on real demand.
What people actually buy, in which combination and at what price: from orders, e-receipts and searches across retailers. You see which categories react to promotions, where demand goes unserved, and what a threshold like a free-shipping minimum does to the basket.
From what was really in the basket. Not from a remembered willingness to pay.
Which categories react most to price promotions?
Basket uplift in promo weeks · real purchases · 12 months · n = 2,480 households
From behavior to answers. And back.
Read demand in real purchases
Which items and categories actually get bought, how often, and in which combination. Across retailers, not only in your own numbers.
Find the gap between demand and range
Where people search with you and buy elsewhere: topics with high demand and thin presence on your shelf.
Measure price and threshold effects
How baskets react to promotions, multipacks, subscriptions and shipping thresholds. Before and after the change, in the same panel.
Which categories react most to promotions, and which ones bring in new customers?
Basket structure
Revenue, units and category mix per order, comparable across retailers.
Basket co-occurrence
Which categories are bought together and which stay consistently separate.
Demand gaps
Search terms with strong demand and weak presence in your range, benchmarked against competitors.
Price thresholds and promotions
How promotions, large sizes, subscriptions and shipping thresholds move the basket.
Amazon events: orders, searches and carts at item level.
Receipts and order confirmations from the inbox, beyond the marketplaces too.
Pre-purchase searches reveal demand that no sales report can show.
Ask your first question this week.
Bring the question you have been putting off because it was too expensive to answer.
Book a demo