Datapods|Insights
Consumption
Online ShoppingProduct CategoriesRetailSocial Commerce
Digital
Web & BrowsingSearch QueriesApps & MobileAdvertising
Media
Video & StreamingSocial MediaTrends & TopicsUsage Behavior
Resources|For BusinessFor Consumers
Datapods|Insights
ConsumptionOnline ShoppingProduct CategoriesRetailSocial CommerceDigitalWeb & BrowsingSearch QueriesApps & MobileAdvertisingMediaVideo & StreamingSocial MediaTrends & TopicsUsage BehaviorResourcesFor BusinessFor Consumers
Datapods

Talk to people who actually bought your product.

Use Cases

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©2026 Datapods.app. All rights reserved.

EU Co-financedNRW

Insights

Real behavior. Real numbers.

Free, public statistics from the Datapods consumer panel. Over 25,000 opted-in participants share their real spending, browsing, and media behavior — so you don't have to guess what the market is doing.

Browse by domain

Consumption

How people shop, what they buy, where transactions happen — online, in-store, and across social commerce.

Online ShoppingProduct CategoriesRetailSocial Commerce
Explore data

Digital

Websites visited, searches made, apps used, and ads engaged with — a granular view of daily internet behavior.

Web & BrowsingSearch QueriesApps & MobileAdvertising
Explore data

Media

Streaming hours, social platforms, trending topics — how attention is spent across video and social media.

Video & StreamingSocial MediaTrends & TopicsUsage Behavior
Explore data

12,000+

Brands tracked

25,000+

Active panelists

Daily

Update cadence

GDPR

Compliance

Trending now

Fresh statistics across consumption, digital, and media.

  • Home & Garden: Interest-to-Purchase Gap

    Consumption·H1 2026
  • Where REWE Shoppers Browse Beyond REWE

    Digital·Jan 2025 – Jul 2026
  • YouTube Shorts vs. Long-Form Watch-Time Share by Age Group in Germany — 2025–2026

    Media·Jan 2025 – May 2026
  • Men 35–44 Spread Across All Purchase Segments

    Consumption·2024–2025
  • TikTok vs. Google: Search Intensity per User

    Digital·Oct 2025–Jun 2026
  • News Content Share of Weekly TikTok Views Among News Followers — Germany 2025

    Media·2025

Latest articles

Deeper reads on methodology, market shifts, and consumer trends.

Read more articles
market-research·May 19, 2026

Every Cultural Relevance Score in 2026 Is Built on the Loudest 1%

New Datapods panel data: 96.6% of cultural engagement is silent. The top 1% of users generate 62.5% of all public actions across TikTok and YouTube.

Read more
market-research·Jan 12, 2026

Why Traditional Surveys and Market Research Polls Are Becoming Obsolete

Survey response rates have collapsed. Why behavioral data is replacing the survey as the default tool for understanding what customers actually do.

Read more
b2b-analytics·Dec 31, 2025

B2B Analytics: Why First-Party Data Trumps Aggregated Analytics Every Time

Aggregated analytics looks great in dashboards but barely tells you who's actually visiting. Why B2B teams are quietly switching to first-party data.

Read more

Frequently asked questions

What you need to know about Datapods Insights data.

What is Datapods Insights?
Datapods Insights is a free public library of consumer behavior statistics sourced from the Datapods panel. Over 25,000 opted-in participants across Germany share their real spending, browsing, and media behavior, producing daily-updated insights across consumption, digital habits, and media.
How is the data collected?
Data is collected through a proprietary crawling procedure via the Datapods API interface, which observes real transactions and digital activity from consenting panel members. Bot accounts and inactive profiles are excluded through outlier correction before aggregation.
How often is the data updated?
Live statistics update daily, rolling statistics are re-validated on a 30-day cadence, and final statistics reflect closed reporting periods. Every data point carries a visible timestamp and freshness badge so you always know how current a given number is.
Is the data free to use?
Yes. All statistics in the public Insights library are free to view, share, and cite with attribution. For brand-specific cuts, competitor benchmarks, and granular audience filters across 12,000+ brands, our Enterprise product offers deeper access.
How does this compare to traditional surveys?
Surveys capture what people say they do. Datapods captures what people actually do — real transactions, real sessions, real content consumption — which eliminates self-reporting bias and produces tighter confidence intervals with faster signal detection.
Is Datapods GDPR compliant?
Yes. All panelists provide explicit, revocable consent and are compensated for their participation. Data is anonymized before aggregation, and the platform operates under GDPR with infrastructure hosted in the European Union.

Enterprise

Need brand-specific cuts?

Public insights cover market-wide trends. Enterprise unlocks competitor benchmarks, granular audience filters, and custom cohorts across 12,000+ brands and categories.

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