Social Media
Social media data tracks daily active users, session frequency, and engagement metrics across major social platforms. This includes time spent per session, content interaction rates, and cross-platform usage patterns. Data is sourced from behavioral panels measuring actual social media usage on both mobile and desktop devices.
Pre-Purchase Creator Touch Rates: TikTok vs. Instagram
TikTok Creator Over-Index by Purchase Category
Weekly News-Feed Spikes: Instagram vs. Facebook
Who Delivers News on Instagram in Germany?
Instagram News Consumption by Age Group
News Content Share of Weekly TikTok Views Among News Followers — Germany 2025
TikTok Weekly Median Watch Trend by Age in Germany — Q1 2025
News vs. Entertainment Watch-Through Rate on TikTok — Germany 2025
TikTok News Account Following by Age in Germany — 2025
TikTok Daily Active Rate by Age in Germany — Q1 2025
TikTok Video View Share by Age in Germany — Q1 2025
TikTok Weekly Video Watch by Age in Germany — Q1 2025
TikTok Weekly Watch Distribution (Interquartile Range) by Age in Germany — Q1 2025
Weekly News Video Consumption Among TikTok News Followers by Age — Germany 2025