Apps & Mobile

App and mobile data covers install rates, daily active usage, session lengths, and retention metrics across mobile applications. This includes breakdowns by app category, operating system, and user demographics. Data is sourced from mobile behavioral panels tracking actual app usage patterns across Android and iOS devices.

Do AI Apps Replace Google Search in Germany?

MagentaTV App Engagement: UEFA Euro 2024 vs. FIFA World Cup 2026 in Germany — Tournament Comparison

MagentaTV App Engagement in Germany — FIFA World Cup 2026 Kickoff (June 2026)

MagentaTV Subscription & Sport Page Sessions on Telekom.de, Germany — FIFA World Cup 2026 Kickoff (June 2026)

PayPal vs. Google Wallet Weekly Usage by Age Group on Android in Germany — January–May 2026

Amazon.de Basket Value: App Users vs. Browser-Only Shoppers in Germany — 2025 to Q1 2026

Amazon Shopping App vs. Browser-Only Order Frequency in Germany — 2025 to Q1 2026

Streaming Cancellation Rate vs. GfK Consumer Climate in Germany — February 2024 to December 2025

Two Independent Cancellation Signals for Streaming Services in Germany — Q1 2024 to Q1 2026

Top 10 Cancelled Digital Subscriptions in Germany — Q1 2024 to Q1 2026

Streaming Subscription Cancellation Rate in Germany — Q1 2024 to Q1 2026

Digital Subscription Cancellation Rate by Age Group in Germany — Q1 2024 to Q1 2026

Loyalty & Savings App Weekly Session Frequency in Germany — Q1 2026

Heavy Savings App Users by Gender and Age in Germany — 2025

Second-Hand App Install Share by Age Group in Germany — Q1 2026

Second-Hand App Install Share by Gender in Germany — Q1 2026

WhatsApp, Chrome and Google app reach — Germany, Q4 2025

App engagement: median sessions per user — Germany, Q4 2025

App category reach by type — Germany, Q4 2025

ChatGPT and Gemini reach growth — Germany, April 2025–March 2026

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