Industry

The basket doesn't lie.

Private label vs. brand, retailer switching, promo effects: we see what lands in German shopping baskets, and interview the people who fill them.

Why our data wins here

E-receipts

Receipts and online orders from the inbox, at item level.

REWE

German grocery product catalog for SKU-level analysis.

Household

Purchases per household across retailers, not per channel silo.

A question you could ask tomorrow

Which of our buyers drift to private label, and at what price gap does it tip?

How does the competitor's discount app change our loyal shoppers' behavior?

Where this matters most

Who you compete with, and where you win.

Who leaves, where to, and who comes back.

Assortment and price, decided on real demand.

25,000+people in the panel, verified through connected accounts

11B+behavioral data points across 12 platforms

100%opt-in: every share is a conscious, paid decision

GDPRnative & EU-hosted. Never used to train open models.

Ask your first question this week.

Bring the question you have been putting off because it was too expensive to answer.