Klarna Payment Share in German Online Shopping — 2024 H1 to 2026 H1
Results as of
Review H1 2024 – H1 2026: Klarna's share of German online payment transactions reached 14.0% in H2 2025 +9.5pp vs. H1 2024
Info
- Sample size
- n = 6,953
- Data date
- H1 2024 – H1 2026
- Segment
- All segments
- Platform
- Market
- Germany
Analysis
Klarna's share of email-receipt transactions among German online shoppers tripled from 4.5% in H1 2024 to 14.0% in H2 2025 before easing to 11.7% in the first four months of 2026 — making it the standout shift in German digital payment methods over this 18-month window. PayPal held a steady ~20% share throughout, and card payments remained near 21–22%, meaning Klarna's rise came almost entirely at the expense of the broader 'other' bucket (direct debit, invoice, store credit), which still accounts for roughly half of all transactions.
The Zalando–Klarna deal that changed German fashion payments
The acceleration maps directly onto a wave of merchant activations. In January 2025, Klarna launched its 'Pay in 3' instalment option at Zalando in Germany — one of Europe's largest fashion platforms — building on earlier rollouts in France, Italy, and Spain. SHEIN and H&M were already Klarna partners. On the grocery side, Lidl, Lieferando, and Too Good To Go integrated Klarna during the same window. Germany is Klarna's largest merchant market globally, with over half of all Klarna-enabled websites worldwide based there. The slight pullback to 11.7% in early 2026 coincides with tighter EU consumer-credit rules (CCD II) requiring more rigorous affordability checks — a headwind that is likely to slow, not reverse, the BNPL trend. See how the share shift breaks down by retail category in Klarna share by category 2024–2026.
This analysis is based on public segment data. For deeper cuts, use our Enterprise interface.
Methodology
Transaction shares are derived from purchase-classified email receipts collected from German online shoppers between January 2024 and April 2026. Each receipt carries an extracted payment-method tag; shares reflect the proportion of orders attributed to each method within a given half-year period. The 2026 H1 window covers January–April 2026. The 'Other' category — encompassing direct debit, invoice, store credit, and similar methods — represents approximately 46–52% of all transactions and is excluded from the chart but included in the denominator for all share calculations.