Know whether your influencer campaigns actually sell.
Not a survey. Not an estimate. Real purchase data from real consumers.
Book a DemoBrands spend millions on influencers. They can't prove any of it worked.
Two methodologies. One deterministic answer.
We combine exposed-vs-control group comparison with pre/post same-user analysis. Content exposure is detected automatically or matched via brand-provided creator lists.
- Exposed vs. control group comparison
- Pre/post analysis on the same user
- Automatic content exposure detection
- Brand-provided creator list matching
| Dimension | Survey approach | Datapods approach |
|---|---|---|
| Data type | Self-reported recall | Observed behavior |
| Sample size | ~500 respondents | 25,000+ real users |
| Speed | ~2 week delay | Near real-time |
| Depth | Awareness only | Full purchase funnel |
Did anyone Google you?
Detect whether exposed users searched for your brand after seeing influencer content. Deterministic, not inferred.
- Branded search detection within a 7-day window
- Per-influencer and per-video breakdown
- Exposed vs. control comparison
Illustrative: Brand searches rose 34% among exposed users within 72 hours of a creator post.
Did it drive consideration?
See whether users visited your website or browsed your products after exposure, no UTM links or pixels required.
- Full browsing data: brand and competitor visits
- No UTM or pixel dependency
- Product page visits on Amazon and brand sites
Illustrative: 12% of exposed users visited the brand site within 5 days, vs. 3% in the control group.
Did it sell?
Measure actual purchases tied to influencer exposure. E-receipts, Amazon orders, TikTok Shop: real revenue, not survey recall.
- E-receipt extraction with line items and totals
- Amazon order attribution
- AOV comparison: exposed vs. control
Illustrative: Exposed users had 2.1x higher purchase rate and 18% higher AOV than the control group.
From content to checkout. Every step observed.
See Content
User watches an influencer video on YouTube, TikTok, or Instagram
Search Brand
User searches for the brand on Google within 7 days
Visit Site
User browses the brand website or Amazon product page
Purchase
User completes a purchase on Amazon, brand site, or TikTok Shop
E-Receipt Confirms
E-receipt from Gmail confirms order details and revenue
Exposed vs. Control
Compare users who saw the content against a matched group who did not. Isolate the causal effect of influencer exposure on search, visits, and purchases.
Pre/Post Same User
Compare each user's behavior before and after exposure. Eliminates individual bias by using each person as their own control.
Three platforms. One unified measurement.
YouTube
- Video watch events with creator and channel metadata
- Watch duration and completion rates
- Subscription and engagement signals
TikTok
- Video views with creator attribution
- Search queries within the TikTok app
- TikTok Shop purchase tracking
- Reel and post views with creator metadata
- Story interaction events
- Profile visit tracking
Measurement starts with picking the right partner. You can look up a creator and see what their audience buys, free and without signup.
Stop guessing. Start measuring.
Limited pilot with select brands. See what your influencer spend actually delivers.
Book a Demo