DatapodsInsights

Usage Behavior

Usage behavior data measures how people distribute their media time across platforms, devices, and content types. This includes daily usage duration by platform, multitasking patterns, and shifts in media consumption habits over time. Data is collected from behavioral panels that passively track device and app usage across the full media landscape.

More in Media

Video & Streaming

Viewing hours and completion rates across streaming services.

Social Media

Active users, sessions, and engagement on social platforms.

Trends & Topics

Trending hashtags and topic velocity across channels.