Datapods
Use Case

See the path to purchase. The real one.

From the first search through the review and the price comparison to the purchase: we see the whole journey, platform by platform, plus the paths through your own shop and app. You see which touchpoint does which job, and where journeys break.

No journey reconstructed from memory weeks later. Observed paths, step by step.

Observed journey · espresso machine
Day 1Google search“best espresso machine 2026”
Day 3YouTube reviewComparison video, watched 14 min
Day 5Instagram adSaw competitor campaign
Day 6Price comparisonAmazon ↔ MediaMarkt, 3 product pages
Day 9PurchaseE-receipt: €649 at the competitor
How it works

From behavior to answers. And back.

01

Trace the journey in behavior

Searches, videos, ads, product pages, price comparisons, purchase: the real sequence across platforms, not what people remember.

02

Separate touchpoints by their job

Which channels create awareness, which trigger the purchase and which build long-term loyalty. Reported separately for new and returning customers.

03

Find friction and fix it

Where journeys break: in search, on the product page, in checkout. After your changes, the panel shows whether more journeys end in purchase.

A question you could ask tomorrow

Which touchpoints lead to purchase, and how do new and returning customers differ?

What you get

Cross-platform journeys

Google, YouTube, Amazon, TikTok, browsing: linked per person, not per channel.

Drop-off analysis

Where journeys end instead of converting: in search, on the product page, in checkout.

Touchpoint roles

Awareness, conversion, loyalty: which contact point actually does which job.

Before/after measurement

Journey change after your fixes, in the same panel.

Why our data wins here
12

platforms linked per person. The journey doesn't end at the channel border.

Search

Google searches with intent classification: informational, comparison, purchase.

Browsing

Product pages and price comparisons, classified by category and brand.

Powered by the Datapods app
25,000+people in the panel, verified through connected accounts
11B+behavioral data points across 12 platforms
100%opt-in: every share is a conscious, paid decision
GDPRnative & EU-hosted. Never used to train open models.

Ask your first question today.

Ask which touchpoints actually led to the purchase. The trail is already in the panel, from the first search to the receipt.

Book a demo