Asian E-Commerce Session Share in Germany — January 2025 to March 2026
Results as of
Review Jan 2025 – Mar 2026: Asian platforms — Temu, Shein, and AliExpress — collectively captured 28% of tracked German e-commerce sessions by Q1 2026 +14 pp vs. Q1 2025
Info
- Sample size
- n = 16,476
- Data date
- Jan 2025 – Mar 2026
- Segment
- All segments
- Platform
- Browsing
- Market
- Germany
Analysis
Temu, Shein, and AliExpress doubled their combined session share in the German online shopping market within a single year — a structural shift that cannot be attributed to seasonal spikes alone.
Amazon's share squeezed from both sides
Amazon.de remained Germany's dominant platform by volume, but its session share shrank as the three Asian competitors expanded simultaneously. Temu led the growth, consistent with its reported 62% year-over-year spending growth in Germany through mid-2025. The German Retail Federation (HDE) estimated Temu and Shein together delivered around 460,000 parcels to Germany every day in 2025 — a logistical footprint that directly mirrors the browsing intensity seen here. The upcoming EU €3 flat fee on sub-€150 parcels, effective July 2026, will be the first major cost headwind these platforms have faced in Germany. See how the shift plays out across quarters in the quarterly comparison snapshot.
This analysis is based on public segment data. For deeper cuts, use our Enterprise interface.
Methodology
The chart tracks the monthly share of e-commerce browsing sessions attributed to Temu, Shein, and AliExpress versus Amazon.de and other German retailers among online shoppers in Germany from January 2025 through March 2026. Session share is measured as each platform group's proportion of all tracked e-commerce sessions in a given month. The panel grew from roughly 9,500 active browsing users in early 2025 to approximately 16,500 by Q1 2026.