Understand your competitors' customers. We know them.
Who you really compete with online, how the customer bases overlap, which channels other brands hold them through and what they complain about: observed in real purchases, searches and visits. Not estimated from a market model.
With people who verifiably buy from your competitor. Still do, today.
Where does the household category budget go?
Real purchases · 90 days · n = 2,103 households
From behavior to answers. And back.
See who you actually compete with
Not the list from the strategy deck: the players your customers really also buy from, search for and browse.
Understand the competitor's customer base
What they buy, where they inform themselves, which channels hold them, and what they complain about.
Track movements continuously
Promotions, launches, delistings: the panel shows how the market reacts, week by week.
Which competitors can we win customers from most easily?
Share of wallet
How real households split their category budget across brands.
Switcher profiles
Who switches, where to, after which trigger: price, promo, product.
Competitive channel binding
Which newsletters, apps and searches other brands use to hold your audience. The view that never shows up in your own data.
Market monitoring
Continuous observation instead of quarterly reports.
Purchases per household across retailers: Amazon, grocery receipts, subscriptions.
Competitor searches and product-page visits as a leading indicator.
Price history at SKU level. Promo effects made visible.
Ask your first question today.
Ask what your competitors' customers really buy, watch and search for. We already observe them.
Book a demo