TikTok Weekly Median Watch Trend by Age in Germany — Q1 2025
Results as of
Review Q1 2025: 16–24s lead every week of Q1 — age gap holds steady as panel grows
Info
- Sample size
- n = 698
- Data date
- Q1 2025
- Segment
- All segments
- Platform
- TikTok
- Market
- Germany
Analysis
The age-based viewing gap is not seasonal or volatile. Across all 13 weeks of Q1 2025, 16–24-year-olds maintain the highest median weekly watch count, consistently staying above 1,500 videos. Simultaneously, 35–44, 45–54, and 55+ cohorts cluster around 200–700 per week, maintaining their relative rank throughout the quarter. This structural consistency indicates the gap reflects fundamental behavioral differences, not temporary market conditions or measurement noise.
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Methodology
Median watch count per active user, computed for each age cohort within each ISO week of Q1 2025 (weeks starting Monday, Jan 6 – Mar 30). Weeks with fewer than 5 active users per cohort excluded. Panel size grew over Q1 as more users granted TikTok consent; within-week medians remain robust to panel growth because each week is analyzed as an independent cross-section.