Second-Hand App Install Share by Age Group in Germany — Q1 2026
Results as of
Review Q1 2026: Vinted reaches 22–28% across every age group from 16 to 64 — the only second-hand app in Germany without a meaningful age skew
Info
- Sample size
- n = 19,850
- Data date
- Q1 2026
- Segment
- All segments
- Platform
- Play, Users
- Market
- Germany
Analysis
Vinted's age-flat reach is structurally unusual for a shopping app: most recommerce platforms concentrate in younger cohorts, yet Vinted's 55–64 install share (27.7%) actually exceeds its 16–24 share (21.7%). This signals a broad cultural acceptance of second-hand fashion across generations, not just a Gen Z trend. In contrast, Kleinanzeigen and Rebuy both peak sharply in the 25–34 bracket, suggesting their general-goods positioning resonates most with younger adults managing household setups.
Why Vinted escapes the age funnel
In a Vinted survey, nearly half of users reported using the platform because purchasing second-hand items is cheaper, while two in ten prefer buying pre-loved clothing out of principle. Price sensitivity and the appeal of Nachhaltigkeit are generational in Germany: nearly 70% of Germans consider sustainability in fashion important. Vinted's category breadth — women's fashion, children's clothing, sports, collectables — creates entry points for different life stages, which likely drives its unusually uniform reach. Momox shows a mid-life tilt (peaking at the 45–54 group at 10%), consistent with its core book and media resale proposition, which skews toward readers who grew up in analogue media eras. For the gender dimension of these same Q1 2026 patterns, see the gender breakdown.
This analysis is based on public segment data. For deeper cuts, use our Enterprise interface.
Methodology
Install share for Q1 2026 is broken down by age group (16–24, 25–34, 35–44, 45–54, 55–64, 65+) among German Android internet users with a verifiable birth year. Each age cell is independently weighted to Germany's online population. The base covers approximately 19,850 users. The 65+ group is smaller in absolute size and its values should be read as directional. Apps covered: Vinted, Kleinanzeigen, Momox, and Rebuy.