App category reach by type — Germany, Q4 2025
Results as of
Review October–December 2025: Messaging, video and browsers reach 82–85% of online Germans; AI hits 46%
Info
- Sample size
- n = 11,209
- Data date
- October–December 2025
- Segment
- All segments
- Platform
- Play
- Market
- Germany
Analysis
Messaging (85%), video and streaming (84%), and browsers (82%) form the daily-driver core of German smartphone usage. AI assistants — barely measurable two years ago — have broken through to 46% reach in their first fully measurable year, with ChatGPT at 34% and Google Gemini at 26%. Shopping and travel remain occasional-use categories, reaching 54% and 12% respectively, reflecting the habitual versus transactional nature of different app types.
This analysis is based on public segment data. For deeper cuts, use our Enterprise interface.
Methodology
Reach per category is the AGOF-weighted share of German internet users (16+) who opened at least one app from that category during October–December 2025. Source: Google Play Store app-use event stream. Categories assigned manually from Play Store taxonomy across the top 250 apps by panel reach. System apps, OEM shells, the panel app and rewards-app packages excluded. Panel: n=11,209, effective sample size 7,204. Reference population: 67 million German internet users (16+).