Taylor Swift share of YouTube watch time by age – Germany 2024–2025
Regular Updates: As of
Current January 2024 – March 2025: Taylor Swift commands 0.13% of YouTube watch time among 35–44 year-old Germans at peak
Info
- Sample size
- n = 3,912
- Data date
- January 2024 – March 2025
- Segment
- All segments
- Platform
- YouTube
- Market
- Germany
Analysis
Taylor Swift's share of total YouTube watch minutes peaked above 13 basis points (0.13%) for middle-aged cohorts in spring 2024, driven by the Tortured Poets release and concert momentum. Younger Germans (16–24) shifted attention away faster, while all cohorts under 55 collapsed to 2–4 basis points by Q1 2025.
This analysis is based on public segment data. For deeper cuts, use our Enterprise interface.
Methodology
Monthly share of total YouTube watch minutes attributed to Taylor Swift content, calculated separately for each age group. Unweighted within-panel shares across 75 age-by-month cells; all cells contain at least 200 active panelists. Watchtime inferred from session timing and capped at 4 hours per row to exclude outliers.