Taylor Swift watch time share decline year-over-year – Q1 2024 vs Q1 2025 by age
Results as of
Review Q1 2024 vs Q1 2025: Taylor Swift's share of German YouTube watch time halved in Q1 2025 vs Q1 2024 -57% among 16–24s
Info
- Sample size
- n = 36,337
- Data date
- Q1 2024 vs Q1 2025
- Segment
- All segments
- Platform
- YouTube
- Market
- Germany
Analysis
Year-over-year comparison of Taylor Swift's share of YouTube watch minutes reveals a sharp pullback across all age cohorts under 55. The 16–24 demographic dropped 57% (4.9 to 2.1 basis points), while the hardest-hit cohort—35–44 year-olds—fell 62% (6.4 to 2.5 basis points). Only the 55+ audience held steady at 3.4 basis points, emerging as the most stable Taylor Swift demographic.
This analysis is based on public segment data. For deeper cuts, use our Enterprise interface.
Methodology
Within-panel share of total YouTube watch minutes attributed to Taylor Swift, calculated for January–March of each year. No weighting applied; cell sizes range from 958 to 6,170 active panelists per age group per quarter, ensuring reliable estimates.