Taylor Swift median watch time per viewer – Q1 2024 vs Q1 2025 by age
Results as of
Review Q1 2024 vs Q1 2025: Even active Taylor Swift viewers cut watch time ~20% in Q1 2025 -19% among 16–24s
Info
- Sample size
- n = 5,631
- Data date
- Q1 2024 vs Q1 2025
- Segment
- All segments
- Platform
- YouTube
- Market
- Germany
Analysis
Among Germans who actively watched Taylor Swift content in the first quarter, median engagement softened year-over-year across nearly all cohorts. The 16–24 group dropped from 1.31 to 1.06 minutes (−19%), while 35–44 year-olds fell from 1.30 to 1.04 minutes (−20%). The contraction affected not just the size of the audience but also the depth of engagement: typical fans spent measurably less time per quarter in 2025.
This analysis is based on public segment data. For deeper cuts, use our Enterprise interface.
Methodology
Taylor Swift viewer = panelist with at least one tracked watch event on Taylor Swift content during January–March. Per-user quarterly watch time is summed, then the median is calculated separately for each age cohort. Sample sizes range from 90 to 1,041 viewers per cell, well above the minimum threshold. Watch time is inferred from session timing and capped at 4 hours.