Top News Domain Time Share in Germany — 2025
Results as of
Review Full Year 2025: Bild.de captures 23.8% of all news-domain time in Germany — more than the next four publishers combined
Info
- Sample size
- n = 13,872
- Data date
- Full Year 2025
- Segment
- All segments
- Platform
- Browsing
- Market
- Germany
Analysis
Germany's online news landscape is defined by extreme concentration at the top: Bild.de alone absorbs nearly a quarter of all time spent on news websites in 2025, while the next four publishers — t-online.de (5.9%), focus.de (5.9%), n-tv.de (5.6%), and tagesschau.de (4.7%) — each hold less than one-quarter of Bild's footprint. The top 10 domains together account for 64.2% of category attention; the remaining roughly 60 tracked news sites share the rest.
Axel Springer's attention advantage — and its limits
Bild.de's dominance in time-spent reflects its unique position as Germany's highest-traffic news portal by visit volume — confirmed across independent tracking sources throughout 2025. The tabloid format drives high return-visit frequency and emotionally engaging content that sustains per-visit time. Notably, Bild and t-online are both Axel Springer properties, meaning a single publishing house captures a disproportionate share of total news attention time in Germany. At the same time, AI-driven traffic changes are beginning to reshape the competitive landscape: industry analysts have noted that outlets heavily dependent on search-engine referrals face growing traffic headwinds from AI-generated summaries in Google Search and tools like ChatGPT, while publications with loyal direct audiences — including Bild — have proven more resilient. The long tail of ~60 regional and specialist news sites collectively holds just 35.8% of category time, illustrating how digital news attention in Germany remains structurally concentrated around a handful of national brands.
This analysis is based on public segment data. For deeper cuts, use our Enterprise interface.
Methodology
Time share is calculated as each domain's total dwell time divided by total dwell time across all 79 tracked news and current-affairs domains, measured over the full calendar year 2025. Mobile and desktop subdomains (such as m.*, www.*, and mobil.* prefixes) are unified under each root domain. Per-page dwell is capped at 600 seconds. This metric reflects time-attention concentration — heavy news readers contribute proportionally more to aggregate totals — rather than unique audience reach.