DatapodsInsights

Where Netflix Cancellation-Intent Users Go Next

Results as of

Review Aug 1 – Sep 7, 2026: Among German Netflix users who visited a cancellation page, 11.6% went on to visit Disney+ within 30 days — more than any other rival streaming service.

Where Netflix Cancellation-Intent Users Go NextHorizontal bar chart showing the percentage of German Netflix cancellation-page visitors who subsequently visited each rival streaming service's landing page within 30 days, for the period August 1 to September 7, 2026. Services shown on the y-axis include Disney+, Sky/WOW, RTL+, Amazon Prime Video, and MagentaTV; the x-axis shows the visit share in percent.Horizontal bar chart showing the percentage of German Netflix cancellation-page visitors who subsequently visited each rival streaming service's landing page within 30 days, for the period August 1 to September 7, 2026. Services shown on the y-axis include Disney+, Sky/WOW, RTL+, Amazon Prime Video, and MagentaTV; the x-axis shows the visit share in percent.
Horizontal bar chart showing the percentage of German Netflix cancellation-page visitors who subsequently visited each rival streaming service's landing page within 30 days, for the period August 1 to September 7, 2026. Services shown on the y-axis include Disney+, Sky/WOW, RTL+, Amazon Prime Video, and MagentaTV; the x-axis shows the visit share in percent.
Info
Sample size
n = 499
Data date
Aug 1 – Sep 7, 2026
Segment
All segments
Platform
Browsing
Market
Germany

Analysis

Disney+ is the first streaming destination German Netflix users check after engaging with the cancellation flow — visited by 11.6% of cancellation-signal users within 30 days, ahead of Sky/WOW at 9.0%, RTL+ at 7.6%, Amazon Prime Video, and MagentaTV. In total, 28.9% of cancellation-page visitors went on to visit at least one rival service in the same window.

Multi-homing, not confirmed switching

The picture is complicated by a key benchmark: a similarly-sized group of Netflix visitors who never touched a cancellation page showed an even higher rival-platform visit rate (47.4%). This points to widespread multi-service browsing among German streaming subscribers in 2026 — a pattern consumer researchers describe as "streaming rotation," where subscribers binge one service, cancel, and move to the next. Disney+'s lead over Sky/WOW and RTL+ as a post-signal destination is directionally meaningful, particularly given Netflix's September 3 price hike and the simultaneous news that Sky and RTL+ are planning a combined bundle starting 2026. Whether Disney+ visits convert to paid subscriptions requires longer observation, but the platform's first-mover position in post-cancellation browsing is notable as Netflix's Streaming-Abonnement in Deutschland becomes significantly pricier.

This analysis is based on public segment data. For deeper cuts, use our Enterprise interface.

Methodology

The chart shows the share of German online users who visited a Netflix account-management or cancellation page between August 1 and September 7, 2026, and subsequently visited the German landing page of a rival streaming service within 30 days. Rival services tracked are Disney+, Amazon Prime Video, RTL+, Sky/WOW, and MagentaTV. Follow-up windows are right-censored for signal events close to the September 7 data cutoff, meaning some late-August and early-September events have shorter observed follow-up periods.

These insights are based on the Datapods Panel. Our data comes exclusively from users who are compensated for their anonymity. Become part of the panel & earn from your data