DatapodsInsights

Online Pet Spend Wallet Share by Retailer

Results as of

Review Jan 2025 – Jun 2026: Amazon captures 60.9% of tracked online pet-category spend in Germany, with Zooplus at 14.8% as the closest specialist rival

Online Pet Spend Wallet Share by RetailerPie or bar chart showing the share of total tracked online pet-category spend in Germany by retailer group for January 2025 to June 2026. Amazon leads with 60.9%, followed by Zooplus at 14.8%, Fressnapf, direct-to-consumer brands (3.2%), other specialist e-tailers, general retail, and an unresolved segment.Pie or bar chart showing the share of total tracked online pet-category spend in Germany by retailer group for January 2025 to June 2026. Amazon leads with 60.9%, followed by Zooplus at 14.8%, Fressnapf, direct-to-consumer brands (3.2%), other specialist e-tailers, general retail, and an unresolved segment.
Pie or bar chart showing the share of total tracked online pet-category spend in Germany by retailer group for January 2025 to June 2026. Amazon leads with 60.9%, followed by Zooplus at 14.8%, Fressnapf, direct-to-consumer brands (3.2%), other specialist e-tailers, general retail, and an unresolved segment.
Info
Sample size
n = 6,092
Data date
Jan 2025 – Jun 2026
Segment
All segments
Platform
Purchases
Market
Germany

Analysis

Amazon's dominance of Germany's online pet-category wallet share — at nearly 61% — is striking even by marketplace standards

This analysis is based on public segment data. For deeper cuts, use our Enterprise interface.

Methodology

Wallet share is calculated as each retailer group's share of total tracked online pet-category spend by German adult buyers between January 2025 and June 2026. Spend was attributed by merchant, then grouped into Amazon, Zooplus, Fressnapf, direct-to-consumer brands, other specialist e-tailers, general retail, and an unresolved segment covering purchases where no merchant could be identified. In-app purchase transactions from unrelated platforms were excluded.

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