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Amazon.de Order Seasonality Index — Monthly — Germany — 2025

Results as of

Review 2025: November orders peak at 28% above the annual average, driven by Black Friday, while September is the weakest month.

Amazon.de Order Seasonality Index — Monthly — Germany — 2025Monthly seasonality index (baseline 100) for Amazon.de orders in 2025, with November at 128, December at 115, and September at 88.Monthly seasonality index (baseline 100) for Amazon.de orders in 2025, with November at 128, December at 115, and September at 88.
Monthly seasonality index (baseline 100) for Amazon.de orders in 2025, with November at 128, December at 115, and September at 88.
Info
Sample size
n = 1,141
Data date
2025
Segment
All segments
Platform
Amazon
Market
Germany

Analysis

Amazon.de order volume shows clear seasonal peaks in Q4, with November commanding a 28-point index premium over the annual baseline (Index 128). December follows at Index 115 (+15% vs. annual average). The first quarter and especially September mark the year's softest periods, suggesting that holiday shopping and year-end gifting drive disproportionate platform activity.

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Methodology

Index calculated as 100 × (total monthly orders / average monthly orders across 2025) for the panel of users with full-year coverage (n=1,141). No AGOF weighting is applied, since the index measures relative seasonal shape within the same panel — panel composition cancels out. Data is final as of April 2026, covering the complete 2025 calendar year.

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