Datapods|Insights
|Insights

Insights

Real behavior. Real numbers.

Free, public statistics from the Datapods consumer panel. Over 50,000 opted-in participants share their real spending, browsing, and media behavior — so you don't have to guess what the market is doing.

Browse by domain

Consumption

How people shop, what they buy, where transactions happen — online, in-store, and across social commerce.

Online ShoppingProduct CategoriesRetailSocial Commerce
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Digital

Websites visited, searches made, apps used, and ads engaged with — a granular view of daily internet behavior.

Web & BrowsingSearch QueriesApps & MobileAdvertising
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Media

Streaming hours, social platforms, trending topics — how attention is spent across video and social media.

Video & StreamingSocial MediaTrends & TopicsUsage Behavior
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12,000+

Brands tracked

50,000+

Active panelists

Daily

Update cadence

GDPR

Compliance

Trending now

Fresh statistics across consumption, digital, and media.

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Deeper reads on methodology, market shifts, and consumer trends.

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Frequently asked questions

What you need to know about Datapods Insights data.

What is Datapods Insights?
Datapods Insights is a free public library of consumer behavior statistics sourced from the Datapods panel. Over 50,000 opted-in participants across Germany, Austria, and Switzerland share their real spending, browsing, and media behavior, producing daily-updated insights across consumption, digital habits, and media.
How is the data collected?
Data is collected through a proprietary crawling procedure via the Datapods API interface, which observes real transactions and digital activity from consenting panel members. Bot accounts and inactive profiles are excluded through outlier correction before aggregation.
How often is the data updated?
Live statistics update daily, rolling statistics are re-validated on a 30-day cadence, and final statistics reflect closed reporting periods. Every data point carries a visible timestamp and freshness badge so you always know how current a given number is.
Is the data free to use?
Yes. All statistics in the public Insights library are free to view, share, and cite with attribution. For brand-specific cuts, competitor benchmarks, and granular audience filters across 12,000+ brands, our Enterprise product offers deeper access.
How does this compare to traditional surveys?
Surveys capture what people say they do. Datapods captures what people actually do — real transactions, real sessions, real content consumption — which eliminates self-reporting bias and produces tighter confidence intervals with faster signal detection.
Is Datapods GDPR compliant?
Yes. All panelists provide explicit, revocable consent and are compensated for their participation. Data is anonymized before aggregation, and the platform operates under GDPR with infrastructure hosted in the European Union.

Enterprise

Need brand-specific cuts?

Public insights cover market-wide trends. Enterprise unlocks competitor benchmarks, granular audience filters, and custom cohorts across 12,000+ brands and categories.

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