Industry
The basket doesn't lie.
Private label vs. brand, retailer switching, promo effects: we see what lands in German shopping baskets — and interview the people who fill them.
Why our data wins here
E-receipts
Receipts and online orders from the inbox, at item level.
REWE
German grocery product catalog for SKU-level analysis.
Household
Purchases per household across retailers — not per channel silo.
A question you could ask tomorrow
Which of our buyers drift to private label — and at what price gap does it tip?
How does the competitor's discount app change our loyal shoppers' behavior?
Where this matters most
Powered by the Datapods app
25,000+people in the panel, verified through connected accounts
11B+behavioral data points across 12 platforms
100%opt-in — every share is a conscious, paid decision
GDPRnative & EU-hosted. Never used to train open models.
Your next big insight is one question away.
Talk to us today — and to your customers tomorrow.
Book a Demo
