Test products with people who actually buy the category.
Concept, packaging, price — tested with verified buyers of your category instead of professional panelists. Census-weighted, results in days. And after launch, the same panel shows whether people buy.
With people who verifiably buy the category — not just claim to.
Which concept wins with heavy buyers?
n = 412 verified category buyers · census-weighted · 6h fieldwork
From behavior to answers — and back.
Find category buyers
Heavy buyers, occasional buyers, private-label buyers: we build the sample from real purchases, not screener answers.
Test the concept
MaxDiff, monadic, pricing — combined with AI interviews that probe why a concept wins. Fieldwork in hours, not weeks.
Track the launch
After launch, orders and receipts show whether intent turns into purchases — in the same panel.
Which of the three packs wins with heavy oat-drink buyers — and why?
Samples from real purchases
Category buyers defined by orders and receipts — not self-reporting.
Quant + qual in one run
MaxDiff and monadic tests, plus AI interviews on the reasons behind them.
Census weighting
Results weighted to the German population — board-ready.
Launch tracking
Purchase intent is a start. We measure actual purchases afterwards.
German grocery product catalog — tests at SKU level, not just category.
Inbox receipts show what actually ends up in the basket.
Population weights for representative claims instead of convenience samples.
Your next big insight is one question away.
Talk to us today — and to your customers tomorrow.
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