Understand your competitors' customers. We know them.
Share of wallet, switching behavior, price promotions, assortment gaps: observed in real purchases, not estimated. And when you want to know why — we interview your competitors' buyers directly.
With people who verifiably buy from your competitor. Still do, today.
Where does the household category budget go?
Real purchases · 90 days · n = 2,103 households
From behavior to answers — and back.
See competition in the basket
Who buys from you, who from the competitor, who from both? Real purchases show share at household level.
Interview competitor customers
AI interviews with verified buyers of the competition: what do they value there? What would make them switch?
Track movements continuously
Promotions, launches, delistings: the panel shows how the market reacts — week by week.
Who buys from us AND from the competitor — and what decides where the basket lands?
Share of wallet
How real households split their category budget across brands.
Switcher profiles
Who switches, where to, after which trigger — price, promo, product.
Interviews with competitor buyers
The perspective that never shows up in your own data.
Market monitoring
Continuous observation instead of quarterly reports.
Purchases per household across retailers — Amazon, grocery receipts, subscriptions.
Competitor searches and product-page visits as a leading indicator.
Price history at SKU level — promo effects made visible.
Your next big insight is one question away.
Talk to us today — and to your customers tomorrow.
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