Know whether your influencer campaigns actually sell.
Not a survey. Not an estimate. Real purchase data from real consumers.
Book a DemoBrands spend millions on influencers. They can't prove any of it worked.
Two methodologies. One deterministic answer.
We combine exposed-vs-control group comparison with pre/post same-user analysis. Content exposure is detected automatically or matched via brand-provided creator lists.
- Exposed vs. control group comparison
- Pre/post analysis on the same user
- Automatic content exposure detection
- Brand-provided creator list matching
| Dimension | Survey approach | Datapods approach |
|---|---|---|
| Data type | Self-reported recall | Observed behavior |
| Sample size | ~500 respondents | 25,000+ real users |
| Speed | ~2 week delay | Near real-time |
| Depth | Awareness only | Full purchase funnel |
Did anyone Google you?
Detect whether exposed users searched for your brand after seeing influencer content. Deterministic, not inferred.
- Branded search detection within a 7-day window
- Per-influencer and per-video breakdown
- Exposed vs. control comparison
Illustrative: Brand searches rose 34% among exposed users within 72 hours of a creator post.
Did it drive consideration?
See whether users visited your website or browsed your products after exposure — no UTM links or pixels required.
- Full browsing data — brand and competitor visits
- No UTM or pixel dependency
- Product page visits on Amazon and brand sites
Illustrative: 12% of exposed users visited the brand site within 5 days — vs. 3% in the control group.
Did it sell?
Measure actual purchases tied to influencer exposure. E-receipts, Amazon orders, TikTok Shop — real revenue, not survey recall.
- E-receipt extraction with line items and totals
- Amazon order attribution
- AOV comparison: exposed vs. control
Illustrative: Exposed users had 2.1x higher purchase rate and 18% higher AOV than the control group.
From content to checkout — every step observed.
See Content
User watches an influencer video on YouTube, TikTok, or Instagram
Search Brand
User searches for the brand on Google within 7 days
Visit Site
User browses the brand website or Amazon product page
Purchase
User completes a purchase on Amazon, brand site, or TikTok Shop
E-Receipt Confirms
E-receipt from Gmail confirms order details and revenue
Exposed vs. Control
Compare users who saw the content against a matched group who did not. Isolate the causal effect of influencer exposure on search, visits, and purchases.
Pre/Post Same User
Compare each user's behavior before and after exposure. Eliminates individual bias by using each person as their own control.
Three platforms. One unified measurement.
YouTube
- Video watch events with creator and channel metadata
- Watch duration and completion rates
- Subscription and engagement signals
TikTok
- Video views with creator attribution
- Search queries within the TikTok app
- TikTok Shop purchase tracking
- Reel and post views with creator metadata
- Story interaction events
- Profile visit tracking
Stop guessing. Start measuring.
Limited pilot with select brands. See what your influencer spend actually delivers.
Book a Demo