Find the creators your customers actually watch.
Follower demographics are modeled, social listening guesses from comments. We observe which creators your real buyers watch on YouTube, TikTok and the web — size-adjusted, with momentum. And afterwards: whether viewers actually buy.
Observed creator consumption of your real buyers — no estimated follower demographics, no survey panels.
Over-index vs. total panel · size-adjusted · observed, last 90 days
From behavior to answers — and back.
Find your buyers in the panel
Brand or category buyers, defined by real orders and receipts — not self-reporting or follower lists.
Observe creator consumption
We see, size-adjusted, which creators your buyers over-index on — across YouTube, TikTok and browsing. Including: who is growing right now, who isn't?
Measure impact in purchases
Watch→buy: panelists who saw a creator vs. statistical twins with no exposure. Purchase impact instead of engagement metrics.
Which creators do our most loyal customers over-index on — and which of them are growing right now?
Outcome-based discovery
Creators ranked by your real buyers' over-index, size-adjusted — not by follower count or engagement rate.
Observed audience composition
Who actually watches this creator? Milieus, age, income, interests — observed in the panel instead of modeled from avatars.
Watch→buy evidence
Do viewers buy more afterwards? Matched-panel comparison — below the budget thresholds of classic lift studies. Pilot analyses show the right creator choice can double ROAS.
Competitive whitespace
Which creators do your competitor's buyers watch that you aren't working with yet?
YouTube watch events in the panel — real creator consumption, not follower lists or comment analysis.
YouTube, TikTok, browsing and purchases linked per person — creator impact across platform borders.
Content consumption and purchase behavior in one panel — the link no creator tool has.
Your next big insight is one question away.
Talk to us today — and to your customers tomorrow.
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