Datapods
Use Case

Test ads with people who actually saw your advertising.

We know who buys your category — and who sees which ads on Meta, TikTok and YouTube. Test creative and messaging with exactly those people before the media budget runs. Then measure impact in real purchases.

With people whose media use and purchases we actually see — no hypothetical audiences.

Audience Builder
Watches fitness content on TikTok (last 30 days)
Bought energy drinks (last 90 days)
Saw competitor ads on Instagram
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Launch study
How it works

From behavior to answers — and back.

[01]

Target by real media behavior

Watches beauty content on TikTok, searched your category on Amazon, buys from your competitor: we find the people that matter.

[02]

Test creative before it runs

Spots, hooks, claims — scored in quant tests and AI interviews. You learn not just what wins, but why.

[03]

Measure impact in purchases

After the flight: did the audience that saw your ad shop differently? Brand lift meets receipt.

A question you could ask tomorrow

Do TikTok users remember our spot — and do they shop differently after?

What you get

Targeting by media behavior

Ads seen, accounts followed, videos watched — audiences from real media use.

Pre-tests in hours

Test creative while there's still time to change it.

Qual on ad recall

AI interviews that probe: what stuck? What put you off?

Behavioral brand lift

Instead of survey lift: real before/after in searches and purchases.

Why our data wins here
845M+

TikTok interactions — we see which content actually gets watched.

1.6B+

YouTube views in the panel — media use as a targeting criterion.

Meta

Viewed ads and ad interests — who your campaign actually reached.

Powered by the Datapods app
25,000+people in the panel, verified through connected accounts
11B+behavioral data points across 12 platforms
100%opt-in — every share is a conscious, paid decision
GDPRnative & EU-hosted. Never used to train open models.
Use Cases

Your next big insight is one question away.

Talk to us today — and to your customers tomorrow.

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Real people from the panel — ready for your questions.