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Median Weekly YouTube Watch-Time Trend in Germany — 2022–2025

Results as of

Review 2022–2025: Weekly YouTube watch-time grew 13% from 98 to 111 minutes per active week 2022–2025

Median Weekly YouTube Watch-Time Trend in Germany — 2022–2025Year-over-year trend of median minutes watched per active week by German YouTube users from 2022 to 2025, showing growth from 98 to 119 minutes (2022–2024) and slight decline to 111 minutes in 2025.
Year-over-year trend of median minutes watched per active week by German YouTube users from 2022 to 2025, showing growth from 98 to 119 minutes (2022–2024) and slight decline to 111 minutes in 2025.
Info
Sample size
n = 23,998
Data date
2022–2025
Segment
All segments
Platform
YouTube
Market
Germany

Analysis

German YouTube consumption intensity grew substantially between 2022 and 2024, rising from a median 98 minutes to 119 minutes per active week—a 21% increase reflecting deepening engagement. In 2025, watch-time eased slightly to 111 minutes per week, suggesting a stabilization of viewing habits at an elevated baseline. Overall, users' median active-week consumption has increased 13% over the three-year span.

This analysis is based on public segment data. For deeper cuts, use our Enterprise interface.

Methodology

Per-active-week minutes per user, median across users in each year. Each year independently weighted to AGOF de_online_population marginals to neutralize panel composition drift across years. Sample sizes (n): 2022 n=14,402 (ESS 9,098); 2023 n=17,960 (ESS 11,442); 2024 n=20,185 (ESS 12,785); 2025 n=23,998 (ESS 14,998).

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