Datapods|Insights

YouTube Shorts vs. Long-Form Watch-Time Share by Age Group in Germany — 2025–2026

Results as of

Review Jan 2025 – May 2026: 55+ users show the highest Shorts dominance at 66% — while 25–34 year-olds are Germany's most long-form-loyal YouTube age group at 42% long-form share

YouTube Shorts vs. Long-Form Watch-Time Share by Age Group in Germany — 2025–2026Stacked or grouped bar chart showing the YouTube Shorts versus long-form watch-time share for five age groups (16–24, 25–34, 35–44, 45–54, 55+) among German users, aggregated over January 2025 to May 2026. Shorts share ranges from 57.6% for 25–34 year-olds to 66.2% for users aged 55 and older.Stacked or grouped bar chart showing the YouTube Shorts versus long-form watch-time share for five age groups (16–24, 25–34, 35–44, 45–54, 55+) among German users, aggregated over January 2025 to May 2026. Shorts share ranges from 57.6% for 25–34 year-olds to 66.2% for users aged 55 and older.
Stacked or grouped bar chart showing the YouTube Shorts versus long-form watch-time share for five age groups (16–24, 25–34, 35–44, 45–54, 55+) among German users, aggregated over January 2025 to May 2026. Shorts share ranges from 57.6% for 25–34 year-olds to 66.2% for users aged 55 and older.
Info
Sample size
n = 28,882
Data date
Jan 2025 – May 2026
Segment
All segments
Platform
Browsing
Market
Germany

Analysis

Across all five age groups tracked in Germany

This analysis is based on public segment data. For deeper cuts, use our Enterprise interface.

Methodology

Watch-time shares are aggregated across all 17 months from January 2025 to May 2026 for five age groups: 16–24, 25–34, 35–44, 45–54, and 55 and older. Each group's share reflects the proportion of total YouTube watch time (among videos with known duration) going to Shorts versus long-form. Data covers German users with a known birth year.

These insights are based on the Datapods Panel. Our data comes exclusively from users who are compensated for their anonymity. Become part of the panel & earn from your data