Datapods|Insights
|Insights

Second-Hand App Install Share by Gender in Germany — Q1 2026

Results as of

Review Q1 2026: 30.4% of German women have Vinted installed vs. 18.7% of men — an 11.7-point gap, the widest gender skew among all tracked second-hand apps

Second-Hand App Install Share by Gender in Germany — Q1 2026Grouped bar chart showing Q1 2026 Android install share for Vinted, Kleinanzeigen, Momox, and Rebuy among German women and men. Vinted shows the largest gender gap: 30.4% for women vs. 18.7% for men. Momox is 10.8% vs. 7.0%, Kleinanzeigen 28.7% vs. 26.2%, and Rebuy 1.9% vs. 1.6%.
Grouped bar chart showing Q1 2026 Android install share for Vinted, Kleinanzeigen, Momox, and Rebuy among German women and men. Vinted shows the largest gender gap: 30.4% for women vs. 18.7% for men. Momox is 10.8% vs. 7.0%, Kleinanzeigen 28.7% vs. 26.2%, and Rebuy 1.9% vs. 1.6%.
Info
Sample size
n = 19,718
Data date
Q1 2026
Segment
female, male
Platform
Play, Users
Market
Germany

Analysis

Vinted's 11.7-percentage-point female lead is not just the largest of the four apps — it is also structurally meaningful: it directly reflects Vinted's historical roots in women's and children's fashion, which remain its strongest categories. Momox shows the same female direction but at a smaller scale (+3.8pp), consistent with its fashion resale arm. Kleinanzeigen (+2.5pp) and Rebuy (+0.3pp) are near-balanced, matching their broader general-goods positioning.

Fashion roots explain the female skew

Core fashion continued to strengthen with strong performance in women's and kids' clothing at Vinted in 2025, reinforcing the category mix that underlies this gender gap. The skew is not merely a demographic curiosity: the main drivers for second-hand are growing awareness of Nachhaltigkeit and attractive prices, and sustainability as a purchasing criterion resonates more strongly with women in Germany — ecological resource conservation is cited as important by markedly more women than men. Kleinanzeigen's near-balance reflects its diverse inventory spanning cars, real estate, electronics and household goods — categories with broader gender distribution. Rebuy's balanced split aligns with its core positioning in electronics and media resale, which skew towards mixed audiences. Vinted's age-uniform reach across both genders is examined in the age breakdown.

This analysis is based on public segment data. For deeper cuts, use our Enterprise interface.

Methodology

Install share for Q1 2026 is split by self-reported gender (female / male) among German Android internet users. Each gender group is weighted independently to Germany's online population. The base covers approximately 19,718 users with a gender signal. Apps covered: Vinted, Kleinanzeigen, Momox, and Rebuy.

These insights are based on the Datapods Panel. Our data comes exclusively from users who are compensated for their anonymity. Become part of the panel & earn from your data