# See where your advertising lands. And what happens next.

> Which channels really reach your audience, which ones competitors hold them through, and what people do after ad contact: search, download the app, buy, or nothing at all. Observed across social, video, search, newsletters and apps.

Observed ad contacts and what followed them. No recall questionnaire.

## How it works

### 01 See ad contact in behavior

Where your ads and your competitors' ads actually ran: on which platform, how often, and to whom.

### 02 Understand the competitive channel mix

Which channels connect audiences to other brands: newsletter, app, search, social. That is where you see the gap in your own set.

### 03 Measure what follows contact

What happens after ad contact, and after how many: search, app download, shop visit, purchase. In the order it really happened.

## What you get

### Ad contact across platforms

Ads seen on social, video and the open web, linked per person rather than counted per channel.

### Competitive channel binding

Newsletters, apps, search, social: the channels other brands use to hold your audience.

### Sequence, not clicks

What comes after contact, with timing and order. Not an attribution model, the observed path.

### Reach in context

Search volume, app usage and social presence next to your competitors'.

## Why our data wins here

- **845M+** TikTok interactions in the panel: we see which content actually gets watched.
- **1.6B+** YouTube views in the panel: media use observed, not self-reported.
- **Meta** Viewed ads and ad interests: who your campaign actually reached.

## A question you could ask tomorrow

Where did customers see our ads, and what did they do afterwards?

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Source: https://www.datapods.app/en/use-cases/media-channels