# Understand your competitors' customers. We know them.

> Who you really compete with online, how the customer bases overlap, which channels other brands hold them through and what they complain about: observed in real purchases, searches and visits. Not estimated from a market model.

With people who verifiably buy from your competitor. Still do, today.

## How it works

### 01 See who you actually compete with

Not the list from the strategy deck: the players your customers really also buy from, search for and browse.

### 02 Understand the competitor's customer base

What they buy, where they inform themselves, which channels hold them, and what they complain about.

### 03 Track movements continuously

Promotions, launches, delistings: the panel shows how the market reacts, week by week.

## What you get

### Share of wallet

How real households split their category budget across brands.

### Switcher profiles

Who switches, where to, after which trigger: price, promo, product.

### Competitive channel binding

Which newsletters, apps and searches other brands use to hold your audience. The view that never shows up in your own data.

### Market monitoring

Continuous observation instead of quarterly reports.

## Why our data wins here

- **Household** Purchases per household across retailers: Amazon, grocery receipts, subscriptions.
- **Searches** Competitor searches and product-page visits as a leading indicator.
- **Prices** Price history at SKU level. Promo effects made visible.

## A question you could ask tomorrow

Which competitors can we win customers from most easily?

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Source: https://www.datapods.app/en/use-cases/competitive-intelligence