# Audiences in plain language.

> “Bought oat drink in the last 90 days, watches fitness content on TikTok, visited an organic store”: describe your audience in one sentence. We find the people who verifiably do it.

## What you get

### Behavior over demographics

Combine purchases, searches, media and places: criteria no classic panel can offer.

### Live reach

You instantly see how many panelists match your criteria.

### Straight into the field

Any audience becomes an interview or quant study with one click.

### Reusable

Saved audiences stay fresh. The behavior behind them is observed continuously.

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Source: https://www.datapods.app/en/products/audience-builder