# Median Weekly YouTube Watch-Time Trend in Germany — 2022–2025

> Weekly YouTube watch-time grew 13% from 98 to 111 minutes per active week 2022–2025

**Period:** 2022–2025  
**Market:** DE  
**Data status:** final  
**Data as of:** 2026-04-27T16:16:37.405483+00:00  
**Sample size:** n = 23,998  
**Effective sample size:** 14,998  
**Source:** [https://www.datapods.app/en/insights/media/video-streaming/youtube-weekly-intensity-trend-germany-2022-2025](https://www.datapods.app/en/insights/media/video-streaming/youtube-weekly-intensity-trend-germany-2022-2025)

## Segments

- **Years:** 2022–2025
- **Platform:** youtube

## Summary

German YouTube consumption intensity grew substantially between 2022 and 2024, rising from a median 98 minutes to 119 minutes per active week—a 21% increase reflecting deepening engagement. In 2025, watch-time eased slightly to 111 minutes per week, suggesting a stabilization of viewing habits at an elevated baseline. Overall, users' median active-week consumption has increased 13% over the three-year span.

## Chart

Year-over-year trend of median minutes watched per active week by German YouTube users from 2022 to 2025, showing growth from 98 to 119 minutes (2022–2024) and slight decline to 111 minutes in 2025.

## Methodology

Per-active-week minutes per user, median across users in each year. Each year independently weighted to AGOF de_online_population marginals to neutralize panel composition drift across years. Sample sizes (n): 2022 n=14,402 (ESS 9,098); 2023 n=17,960 (ESS 11,442); 2024 n=20,185 (ESS 12,785); 2025 n=23,998 (ESS 14,998).

## Citation

Datapods (2026-04-27). *Median Weekly YouTube Watch-Time Trend in Germany — 2022–2025*. Datapods Insights. https://www.datapods.app/en/insights/media/video-streaming/youtube-weekly-intensity-trend-germany-2022-2025

## About Datapods

Datapods is a behavioral consumer-data platform. The Insights library publishes free, citable statistics derived from a panel of 25,000+ opted-in participants in Germany: observed real behavior (transactions, browsing, media), not surveys. All data is processed within the EU and is GDPR-compliant.

For brand-specific cuts, competitor benchmarks, and granular audience filters across 12,000+ tracked brands, see [https://www.datapods.app/en](https://www.datapods.app/en).