# Where Netflix Cancellation-Intent Users Go Next

> Among German Netflix users who visited a cancellation page, 11.6% went on to visit Disney+ within 30 days — more than any other rival streaming service.

**Period:** Aug 1 – Sep 7, 2026  
**Market:** DE  
**Data status:** final  
**Data as of:** 2026-09-07T19:02:57.429167+00:00  
**Sample size:** n = 499  
**Source:** [https://www.datapods.app/en/insights/media/video-streaming/netflix-churn-signal-users-competitor-destinations-2026](https://www.datapods.app/en/insights/media/video-streaming/netflix-churn-signal-users-competitor-destinations-2026)

## Segments

- **Years:** 2026
- **Platform:** browsing

## Summary

Disney+ is the first streaming destination German Netflix users check after engaging with the cancellation flow — visited by 11.6% of cancellation-signal users within 30 days, ahead of Sky/WOW at 9.0%, RTL+ at 7.6%, Amazon Prime Video, and MagentaTV. In total, 28.9% of cancellation-page visitors went on to visit at least one rival service in the same window.

## Multi-homing, not confirmed switching

The picture is complicated by a key benchmark: a similarly-sized group of Netflix visitors who never touched a cancellation page showed an even higher rival-platform visit rate (47.4%). This points to widespread multi-service browsing among German streaming subscribers in 2026 — a pattern consumer researchers describe as "streaming rotation," where subscribers binge one service, cancel, and move to the next. Disney+'s lead over Sky/WOW and RTL+ as a post-signal destination is directionally meaningful, particularly given Netflix's September 3 price hike and the simultaneous news that Sky and RTL+ are planning a combined bundle starting 2026. Whether Disney+ visits convert to paid subscriptions requires longer observation, but the platform's first-mover position in post-cancellation browsing is notable as Netflix's Streaming-Abonnement in Deutschland becomes significantly pricier.

## Chart

Horizontal bar chart showing the percentage of German Netflix cancellation-page visitors who subsequently visited each rival streaming service's landing page within 30 days, for the period August 1 to September 7, 2026. Services shown on the y-axis include Disney+, Sky/WOW, RTL+, Amazon Prime Video, and MagentaTV; the x-axis shows the visit share in percent.

## Methodology

The chart shows the share of German online users who visited a Netflix account-management or cancellation page between August 1 and September 7, 2026, and subsequently visited the German landing page of a rival streaming service within 30 days. Rival services tracked are Disney+, Amazon Prime Video, RTL+, Sky/WOW, and MagentaTV. Follow-up windows are right-censored for signal events close to the September 7 data cutoff, meaning some late-August and early-September events have shorter observed follow-up periods.

## Citation

Datapods (2026-09-07). *Where Netflix Cancellation-Intent Users Go Next*. Datapods Insights. https://www.datapods.app/en/insights/media/video-streaming/netflix-churn-signal-users-competitor-destinations-2026

## About Datapods

Datapods is a behavioral consumer-data platform. The Insights library publishes free, citable statistics derived from a panel of 25,000+ opted-in participants in Germany: observed real behavior (transactions, browsing, media), not surveys. All data is processed within the EU and is GDPR-compliant.

For brand-specific cuts, competitor benchmarks, and granular audience filters across 12,000+ tracked brands, see [https://www.datapods.app/en](https://www.datapods.app/en).