# Taylor Swift YouTube reach in Germany – 2024–2025

> 12.8% of German internet users watched Taylor Swift content in July 2024 -7pp by March 2025

**Period:** January 2024 – March 2025  
**Market:** DE  
**Data status:** rolling  
**Data as of:** 2026-04-28T13:25:30.024328+00:00  
**Sample size:** n = 16,378  
**Effective sample size:** 10,531  
**Source:** [https://www.datapods.app/en/insights/media/trends-and-topics/taylor-swift-youtube-reach-germany-2024-2025](https://www.datapods.app/en/insights/media/trends-and-topics/taylor-swift-youtube-reach-germany-2024-2025)

## Segments

- **Years:** 2024–2025
- **Platform:** youtube

## Summary

Taylor Swift's monthly reach among German internet users peaked at 12.8% (roughly 8.6 million people) in July 2024, coinciding with the Eras Tour's European leg and sustained by the Tortured Poets album release. Reach declined steadily through late 2024 and into Q1 2025, settling at 5.8–6.4% by March.

## Chart

Line chart showing monthly reach of Taylor Swift YouTube content among German internet users from January 2024 to March 2025, peaking at 12.8% in July 2024.

## Methodology

Monthly share of German internet users (16+) who watched at least one minute of Taylor Swift YouTube content, weighted to AGOF de_online_population (reference population 67 million). All monthly measurements met tier-point standards with effective sample size ≥9,700 and confidence interval widths under 1.5 percentage points.

## Citation

Datapods (2026-04-28). *Taylor Swift YouTube reach in Germany – 2024–2025*. Datapods Insights. https://www.datapods.app/en/insights/media/trends-and-topics/taylor-swift-youtube-reach-germany-2024-2025

## About Datapods

Datapods is a behavioral consumer-data platform. The Insights library publishes free, citable statistics derived from a panel of 25,000+ opted-in participants in Germany: observed real behavior (transactions, browsing, media), not surveys. All data is processed within the EU and is GDPR-compliant.

For brand-specific cuts, competitor benchmarks, and granular audience filters across 12,000+ tracked brands, see [https://www.datapods.app/en](https://www.datapods.app/en).