# Taylor Swift share of YouTube watch time by age – Germany 2024–2025

> Taylor Swift commands 0.13% of YouTube watch time among 35–44 year-old Germans at peak

**Period:** January 2024 – March 2025  
**Market:** DE  
**Data status:** rolling  
**Data as of:** 2026-04-28T13:25:30.024328+00:00  
**Sample size:** n = 3,912  
**Source:** [https://www.datapods.app/en/insights/media/trends-and-topics/taylor-swift-watch-time-share-age-groups](https://www.datapods.app/en/insights/media/trends-and-topics/taylor-swift-watch-time-share-age-groups)

## Segments

- **Years:** 2024–2025
- **Platform:** youtube

## Summary

Taylor Swift's share of total YouTube watch minutes peaked above 13 basis points (0.13%) for middle-aged cohorts in spring 2024, driven by the Tortured Poets release and concert momentum. Younger Germans (16–24) shifted attention away faster, while all cohorts under 55 collapsed to 2–4 basis points by Q1 2025.

## Chart

Multi-line chart tracking Taylor Swift's share of total YouTube watch time across age groups 16–24, 25–34, 35–44, 45–54, and 55+ from January 2024 to March 2025.

## Methodology

Monthly share of total YouTube watch minutes attributed to Taylor Swift content, calculated separately for each age group. Unweighted within-panel shares across 75 age-by-month cells; all cells contain at least 200 active panelists. Watchtime inferred from session timing and capped at 4 hours per row to exclude outliers.

## Citation

Datapods (2026-04-28). *Taylor Swift share of YouTube watch time by age – Germany 2024–2025*. Datapods Insights. https://www.datapods.app/en/insights/media/trends-and-topics/taylor-swift-watch-time-share-age-groups

## About Datapods

Datapods is a behavioral consumer-data platform. The Insights library publishes free, citable statistics derived from a panel of 25,000+ opted-in participants in Germany: observed real behavior (transactions, browsing, media), not surveys. All data is processed within the EU and is GDPR-compliant.

For brand-specific cuts, competitor benchmarks, and granular audience filters across 12,000+ tracked brands, see [https://www.datapods.app/en](https://www.datapods.app/en).