# Taylor Swift watch time share decline year-over-year – Q1 2024 vs Q1 2025 by age

> Taylor Swift's share of German YouTube watch time halved in Q1 2025 vs Q1 2024 -57% among 16–24s

**Period:** Q1 2024 vs Q1 2025  
**Market:** DE  
**Data status:** final  
**Data as of:** 2026-04-28T13:25:30.024328+00:00  
**Sample size:** n = 36,337  
**Source:** [https://www.datapods.app/en/insights/media/trends-and-topics/taylor-swift-watch-time-decline-yoy-q1](https://www.datapods.app/en/insights/media/trends-and-topics/taylor-swift-watch-time-decline-yoy-q1)

## Segments

- **Years:** 2024–2025
- **Platform:** youtube

## Summary

Year-over-year comparison of Taylor Swift's share of YouTube watch minutes reveals a sharp pullback across all age cohorts under 55. The 16–24 demographic dropped 57% (4.9 to 2.1 basis points), while the hardest-hit cohort—35–44 year-olds—fell 62% (6.4 to 2.5 basis points). Only the 55+ audience held steady at 3.4 basis points, emerging as the most stable Taylor Swift demographic.

## Chart

Grouped bar chart comparing Taylor Swift's share of YouTube watch time across age groups in Q1 2024 versus Q1 2025, showing percentage point declines ranging from –57% to flat.

## Methodology

Within-panel share of total YouTube watch minutes attributed to Taylor Swift, calculated for January–March of each year. No weighting applied; cell sizes range from 958 to 6,170 active panelists per age group per quarter, ensuring reliable estimates.

## Citation

Datapods (2026-04-28). *Taylor Swift watch time share decline year-over-year – Q1 2024 vs Q1 2025 by age*. Datapods Insights. https://www.datapods.app/en/insights/media/trends-and-topics/taylor-swift-watch-time-decline-yoy-q1

## About Datapods

Datapods is a behavioral consumer-data platform. The Insights library publishes free, citable statistics derived from a panel of 25,000+ opted-in participants in Germany: observed real behavior (transactions, browsing, media), not surveys. All data is processed within the EU and is GDPR-compliant.

For brand-specific cuts, competitor benchmarks, and granular audience filters across 12,000+ tracked brands, see [https://www.datapods.app/en](https://www.datapods.app/en).