# Top News Domain Time Share in Germany — 2025

> Bild.de captures 23.8% of all news-domain time in Germany — more than the next four publishers combined

**Period:** Full Year 2025  
**Market:** DE  
**Data status:** final  
**Data as of:** 2026-05-09T04:12:11.835348+00:00  
**Sample size:** n = 13,872  
**Source:** [https://www.datapods.app/en/insights/digital/web-browsing/top-news-domains-time-share-germany-2025](https://www.datapods.app/en/insights/digital/web-browsing/top-news-domains-time-share-germany-2025)

## Segments

- **Years:** 2025
- **Platform:** browsing

## Summary

Germany's online news landscape is defined by extreme concentration at the top: Bild.de alone absorbs nearly a quarter of all time spent on news websites in 2025, while the next four publishers — t-online.de (5.9%), focus.de (5.9%), n-tv.de (5.6%), and tagesschau.de (4.7%) — each hold less than one-quarter of Bild's footprint. The top 10 domains together account for **64.2%** of category attention; the remaining roughly 60 tracked news sites share the rest.

## Axel Springer's attention advantage — and its limits

Bild.de's dominance in time-spent reflects its unique position as Germany's highest-traffic news portal by visit volume — confirmed across independent tracking sources throughout 2025. The tabloid format drives high return-visit frequency and emotionally engaging content that sustains per-visit time. Notably, Bild and t-online are both Axel Springer properties, meaning a single publishing house captures a disproportionate share of total news attention time in Germany. At the same time, AI-driven traffic changes are beginning to reshape the competitive landscape: industry analysts have noted that outlets heavily dependent on search-engine referrals face growing traffic headwinds from AI-generated summaries in Google Search and tools like ChatGPT, while publications with loyal direct audiences — including Bild — have proven more resilient. The long tail of ~60 regional and specialist news sites collectively holds just 35.8% of category time, illustrating how digital news attention in Germany remains structurally concentrated around a handful of national brands.

## Chart

Ranked bar chart showing each news domain's share of total news-category dwell time in Germany across 2025. Bild.de leads at 23.8%, followed by t-online.de and focus.de (both 5.9%), n-tv.de (5.6%), tagesschau.de (4.7%), and further publishers. A combined 'long tail' segment for ~60 other sites represents 35.8%.

## Methodology

Time share is calculated as each domain's total dwell time divided by total dwell time across all 79 tracked news and current-affairs domains, measured over the full calendar year 2025. Mobile and desktop subdomains (such as m.*, www.*, and mobil.* prefixes) are unified under each root domain. Per-page dwell is capped at 600 seconds. This metric reflects time-attention concentration — heavy news readers contribute proportionally more to aggregate totals — rather than unique audience reach.

## Citation

Datapods (2026-05-09). *Top News Domain Time Share in Germany — 2025*. Datapods Insights. https://www.datapods.app/en/insights/digital/web-browsing/top-news-domains-time-share-germany-2025

## About Datapods

Datapods is a behavioral consumer-data platform. The Insights library publishes free, citable statistics derived from a panel of 25,000+ opted-in participants in Germany: observed real behavior (transactions, browsing, media), not surveys. All data is processed within the EU and is GDPR-compliant.

For brand-specific cuts, competitor benchmarks, and granular audience filters across 12,000+ tracked brands, see [https://www.datapods.app/en](https://www.datapods.app/en).