# Median Monthly Searches per Active Amazon.de Shopper — 2025

> Active Amazon.de shoppers ran a median of 18 searches in November +50% vs. April low

**Period:** 2025  
**Market:** DE  
**Data status:** final  
**Data as of:** 2026-04-27T16:47:44.044341+00:00  
**Sample size:** n = 7,050  
**Source:** [https://www.datapods.app/en/insights/digital/search-queries/amazon-de-median-searches-per-month](https://www.datapods.app/en/insights/digital/search-queries/amazon-de-median-searches-per-month)

## Segments

- **Years:** 2025
- **Platform:** amazon

## Summary

The typical Amazon.de shopper maintained steady search activity throughout 2025, conducting 13–18 searches per month across most of the year. Search intensity peaked in November at 18 queries per median user — a 50% lift from the spring low in April. This pattern reflects strong holiday seasonality in German e-commerce, with shoppers intensifying product research ahead of gift-giving occasions.

## Chart

Line chart showing median monthly search count per active Amazon.de shopper across all 12 months of 2025, with a marked peak in November.

## Methodology

Median searches per active user per month, with panel-growth normalization. An active shopper is defined as a user with at least one Amazon.de shopping search (aps alias) in the month. Active shopper count varied from 2,705 (January) to 5,858 (December) as the panel expanded in early 2025; per-user medians are robust to this growth. Base: 7,050 panelists.

## Citation

Datapods (2026-04-27). *Median Monthly Searches per Active Amazon.de Shopper — 2025*. Datapods Insights. https://www.datapods.app/en/insights/digital/search-queries/amazon-de-median-searches-per-month

## About Datapods

Datapods is a behavioral consumer-data platform. The Insights library publishes free, citable statistics derived from a panel of 25,000+ opted-in participants in Germany: observed real behavior (transactions, browsing, media), not surveys. All data is processed within the EU and is GDPR-compliant.

For brand-specific cuts, competitor benchmarks, and granular audience filters across 12,000+ tracked brands, see [https://www.datapods.app/en](https://www.datapods.app/en).