# Second-Hand App Install Share by Gender in Germany — Q1 2026

> 30.4% of German women have Vinted installed vs. 18.7% of men — an 11.7-point gap, the widest gender skew among all tracked second-hand apps

**Period:** Q1 2026  
**Market:** DE  
**Data status:** final  
**Data as of:** 2026-04-28T22:08:59.49636+00:00  
**Sample size:** n = 19,718  
**Effective sample size:** 11,146  
**Source:** [https://www.datapods.app/en/insights/digital/apps-mobile/second-hand-app-gender-skew-germany-q1-2026](https://www.datapods.app/en/insights/digital/apps-mobile/second-hand-app-gender-skew-germany-q1-2026)

## Segments

- **Years:** 2026
- **Platform:** play, users
- **Gender:** female, male

## Summary

Vinted's 11.7-percentage-point female lead is not just the largest of the four apps — it is also structurally meaningful: it directly reflects Vinted's historical roots in women's and children's fashion, which remain its strongest categories. Momox shows the same female direction but at a smaller scale (+3.8pp), consistent with its fashion resale arm. Kleinanzeigen (+2.5pp) and Rebuy (+0.3pp) are near-balanced, matching their broader general-goods positioning.

## Fashion roots explain the female skew

Core fashion continued to strengthen with strong performance in women's and kids' clothing at Vinted in 2025, reinforcing the category mix that underlies this gender gap. The skew is not merely a demographic curiosity: the main drivers for second-hand are growing awareness of Nachhaltigkeit and attractive prices, and sustainability as a purchasing criterion resonates more strongly with women in Germany — ecological resource conservation is cited as important by markedly more women than men. Kleinanzeigen's near-balance reflects its diverse inventory spanning cars, real estate, electronics and household goods — categories with broader gender distribution. Rebuy's balanced split aligns with its core positioning in electronics and media resale, which skew towards mixed audiences. Vinted's age-uniform reach across both genders is examined in the [age breakdown](slug:second-hand-app-install-share-germany-age-groups-q1-2026).

## Chart

Grouped bar chart showing Q1 2026 Android install share for Vinted, Kleinanzeigen, Momox, and Rebuy among German women and men. Vinted shows the largest gender gap: 30.4% for women vs. 18.7% for men. Momox is 10.8% vs. 7.0%, Kleinanzeigen 28.7% vs. 26.2%, and Rebuy 1.9% vs. 1.6%.

## Methodology

Install share for Q1 2026 is split by self-reported gender (female / male) among German Android internet users. Each gender group is weighted independently to Germany's online population. The base covers approximately 19,718 users with a gender signal. Apps covered: Vinted, Kleinanzeigen, Momox, and Rebuy.

## Citation

Datapods (2026-04-28). *Second-Hand App Install Share by Gender in Germany — Q1 2026*. Datapods Insights. https://www.datapods.app/en/insights/digital/apps-mobile/second-hand-app-gender-skew-germany-q1-2026

## About Datapods

Datapods is a behavioral consumer-data platform. The Insights library publishes free, citable statistics derived from a panel of 25,000+ opted-in participants in Germany: observed real behavior (transactions, browsing, media), not surveys. All data is processed within the EU and is GDPR-compliant.

For brand-specific cuts, competitor benchmarks, and granular audience filters across 12,000+ tracked brands, see [https://www.datapods.app/en](https://www.datapods.app/en).