# App category reach by type — Germany, Q4 2025

> Messaging, video and browsers reach 82–85% of online Germans; AI hits 46%

**Period:** October–December 2025  
**Market:** DE  
**Data status:** final  
**Data as of:** 2026-04-28T09:51:38.765661+00:00  
**Sample size:** n = 11,209  
**Effective sample size:** 7,204  
**Source:** [https://www.datapods.app/en/insights/digital/apps-mobile/app-category-reach-germany-q4-2025](https://www.datapods.app/en/insights/digital/apps-mobile/app-category-reach-germany-q4-2025)

## Segments

- **Years:** 2025
- **Platform:** play

## Summary

Messaging (85%), video and streaming (84%), and browsers (82%) form the daily-driver core of German smartphone usage. AI assistants — barely measurable two years ago — have broken through to 46% reach in their first fully measurable year, with ChatGPT at 34% and Google Gemini at 26%. Shopping and travel remain occasional-use categories, reaching 54% and 12% respectively, reflecting the habitual versus transactional nature of different app types.

## Chart

Bar chart of reach (%) by app category in Germany, Q4 2025, ranging from Messaging (85%) at the top to Travel (12%) at the bottom.

## Methodology

Reach per category is the AGOF-weighted share of German internet users (16+) who opened at least one app from that category during October–December 2025. Source: Google Play Store app-use event stream. Categories assigned manually from Play Store taxonomy across the top 250 apps by panel reach. System apps, OEM shells, the panel app and rewards-app packages excluded. Panel: n=11,209, effective sample size 7,204. Reference population: 67 million German internet users (16+).

## Citation

Datapods (2026-04-28). *App category reach by type — Germany, Q4 2025*. Datapods Insights. https://www.datapods.app/en/insights/digital/apps-mobile/app-category-reach-germany-q4-2025

## About Datapods

Datapods is a behavioral consumer-data platform. The Insights library publishes free, citable statistics derived from a panel of 25,000+ opted-in participants in Germany: observed real behavior (transactions, browsing, media), not surveys. All data is processed within the EU and is GDPR-compliant.

For brand-specific cuts, competitor benchmarks, and granular audience filters across 12,000+ tracked brands, see [https://www.datapods.app/en](https://www.datapods.app/en).