# Online Pet Spend Wallet Share by Retailer

> Amazon captures 60.9% of tracked online pet-category spend in Germany, with Zooplus at 14.8% as the closest specialist rival

**Period:** Jan 2025 – Jun 2026  
**Market:** DE  
**Data status:** final  
**Data as of:** 2026-09-11T20:32:50.907526+00:00  
**Sample size:** n = 6,092  
**Source:** [https://www.datapods.app/en/insights/consumption/product-categories/online-pet-spend-wallet-share-germany-retailer](https://www.datapods.app/en/insights/consumption/product-categories/online-pet-spend-wallet-share-germany-retailer)

## Segments

- **Years:** 2025–2026
- **Platform:** purchases
- **Product categories:** ap-2

## Summary

Amazon's dominance of Germany's online pet-category wallet share — at nearly 61% — is striking even by marketplace standards

## Chart

Pie or bar chart showing the share of total tracked online pet-category spend in Germany by retailer group for January 2025 to June 2026. Amazon leads with 60.9%, followed by Zooplus at 14.8%, Fressnapf, direct-to-consumer brands (3.2%), other specialist e-tailers, general retail, and an unresolved segment.

## Methodology

Wallet share is calculated as each retailer group's share of total tracked online pet-category spend by German adult buyers between January 2025 and June 2026. Spend was attributed by merchant, then grouped into Amazon, Zooplus, Fressnapf, direct-to-consumer brands, other specialist e-tailers, general retail, and an unresolved segment covering purchases where no merchant could be identified. In-app purchase transactions from unrelated platforms were excluded.

## Citation

Datapods (2026-09-11). *Online Pet Spend Wallet Share by Retailer*. Datapods Insights. https://www.datapods.app/en/insights/consumption/product-categories/online-pet-spend-wallet-share-germany-retailer

## About Datapods

Datapods is a behavioral consumer-data platform. The Insights library publishes free, citable statistics derived from a panel of 25,000+ opted-in participants in Germany: observed real behavior (transactions, browsing, media), not surveys. All data is processed within the EU and is GDPR-compliant.

For brand-specific cuts, competitor benchmarks, and granular audience filters across 12,000+ tracked brands, see [https://www.datapods.app/en](https://www.datapods.app/en).