# Fans, Mobile AC, and Sun Protection Daily Purchase Share on Amazon Germany — Summer 2025

> Fans and mobile air conditioners spiked sharply on heatwave days in summer 2025; sun-protection demand peaked in May and was insensitive to temperature extremes

**Period:** Summer 2025  
**Market:** DE  
**Data status:** final  
**Data as of:** 2026-05-08T04:13:24.398919+00:00  
**Sample size:** n = 5,335  
**Source:** [https://www.datapods.app/en/insights/consumption/product-categories/fans-mobile-ac-sun-protection-daily-share-germany-2025](https://www.datapods.app/en/insights/consumption/product-categories/fans-mobile-ac-sun-protection-daily-share-germany-2025)

## Segments

- **Years:** 2025
- **Platform:** amazon
- **Product categories:** fans, mobile_ac, sun_protection

## Summary

Fans and mobile air conditioners both showed sharp, near-simultaneous spikes at the 1–3 July heatwave, with mobile AC also rising into the August event. Sun protection followed a completely different curve: a smooth seasonal arc that peaked in May or early June and steadily declined through summer, regardless of temperature extremes.

## Cooling gear vs. skincare: two entirely different demand logics

The contrast reveals two distinct purchasing logics within what is often lumped together as 'heat-related demand'. Cooling equipment — Ventilatoren and mobile Klimaanlagen — is bought reactively, driven by acute thermal discomfort. Germany's summer 2025 was defined by two DWD-documented heatwaves: the first peaked at 39.3 °C in Andernach on 2 July, with the national mean reaching 35.5 °C on that day. The second followed in mid-August. Both events generated immediate spikes in fan and mobile-AC purchasing. Sunscreen, by contrast, is a planned purchase linked to holiday season, UV forecasts, and leisure planning; shoppers stock up before beach or vacation trips, not in response to a Hitzewelle forecast. For retailers and category managers, this means fan and mobile-AC inventory must be positioned against real-time temperature alert systems — while sun protection follows conventional seasonal retail planning. This per-category breakdown complements the [aggregate heatwave buyer share trend](slug:heatwave-cooling-buyer-share-germany-2025).

## Chart

Multi-line chart showing the 7-day centred moving average of daily buyer share on Amazon.de for three product categories from May to September 2025: fans (blue), mobile air conditioners (orange), and sun protection (green). Two orange shaded bands mark the DWD heatwave windows: 1–3 July and 10–18 August 2025. Fans and mobile AC spike sharply at the July heatwave; mobile AC also rises in August. The sun-protection line peaks in May–June and declines smoothly through summer with no visible heatwave reaction.

## Methodology

Daily buyer shares are calculated separately for each of three categories — fans, mobile air conditioners, and sun protection — against a common denominator: all Amazon.de shoppers with any physical-goods order on that day. A 7-day centred moving average smooths day-of-week effects and absorbs the Prime Day buyer surge (8–11 July 2025). DWD-defined heatwave windows — 1–3 July and 10–18 August 2025 — are marked as orange reference bands. Category definitions follow curated product-name keyword lists; self-tanning products are excluded from sun protection. The observation period runs from 1 May to 14 September 2025.

## Citation

Datapods (2026-05-08). *Fans, Mobile AC, and Sun Protection Daily Purchase Share on Amazon Germany — Summer 2025*. Datapods Insights. https://www.datapods.app/en/insights/consumption/product-categories/fans-mobile-ac-sun-protection-daily-share-germany-2025

## About Datapods

Datapods is a behavioral consumer-data platform. The Insights library publishes free, citable statistics derived from a panel of 25,000+ opted-in participants in Germany: observed real behavior (transactions, browsing, media), not surveys. All data is processed within the EU and is GDPR-compliant.

For brand-specific cuts, competitor benchmarks, and granular audience filters across 12,000+ tracked brands, see [https://www.datapods.app/en](https://www.datapods.app/en).