Amazon.de Subscribe & Save Order Share by Category — 2025
Results as of
Review 2025: 12.7% of Amazon.de grocery orders include a Subscribe & Save product — the highest share across all categories
Info
- Sample size
- n = 6,589
- Data date
- 2025
- Segment
- All segments
- Platform
- Amazon
- Market
- Germany
Analysis
Grocery topped the Amazon.de Subscribe & Save ranking in 2025 with 12.7% of orders containing a subscription SKU, followed by pet supplies at 10.6%. The program is concentrated in everyday consumables — drugstore, cosmetics, and baby products also feature prominently — while high-value categories such as video games, fashion, and computers register below 0.2%. The data confirms Subscribe & Save functions as a replenishment channel, not a blanket discount mechanic, on Amazon.de.
This analysis is based on public segment data. For deeper cuts, use our Enterprise interface.
Methodology
An order is classified as a Subscribe & Save order if at least one of its line items matches a product the same shopper holds as an active or past subscription. Subscribe & Save share is the proportion of all orders in each category that meet this criterion. The top 15 categories by Subscribe & Save share are shown, covering Amazon.de shoppers across all of 2025.